September 2009

 

Client Development Strategies to Weather a Stormy Economy

Find New Clients Within Professional and Ethical Guidelines

 

The CBA Economic Assistance Task Force is offering tuition assistance to members in need. To inquire, please call CBA-CLE at (303)860-0608.

 

 

This program is also available via webcast! To register for the WEBCAST please use the following link: http://www.cobar.org/calendar/eventdetail.cfm?EventID=GP090310AMW

 

 

Program Description

 

Attracting new clients and producing additional revenue is more important - and more difficult - than ever. The economy is unstable; competition is intense. That's why it's essential to ramp up your business development efforts to gain every possible advantage.

 

This practical multi-media seminar delivers proven methods to build your practice within professional and ethical parameters while you earn ethics credits.

 

You'll learn how to:

- Identify the best ways to connect with potential clients and referral sources

- Maximize networking within your comfort areas

- Create higher visibility for your practice

- Spend your marketing and advertising dollars wisely

- And much more

 

Get new clients and ethics credits!

 

 

Agenda

 

8:30 AM

Registration

 

9:00 AM

Program

 

- Introduction: The Power of Relationships

- A Short History of Legal Marketing-Bates to the present

- Don't Cross the Line-What is considered “false and misleading” under Rule 7.1?

- Networking for Potential Clients and Referral Sources- Where and how to do it comfortably and ethically (Rule 7.3)

- “Take Me Out to the Ballgame”-Client entertainment (Rule 7.2)

- Everything You Ever Wanted to Know About Referral Fees (Rules 1.5, 5.4 and 7.2)

- Get Your Show on the Road-Speaking and writing (Rules 7.1-7.3)

- “You've Got Mail”-Direct mail marketing (Rule 7.3)

- Advertising Do's & Don'ts (Rules 7.1-7.2)

- Marketing Online and Social Networking (Rules 7.1-7.4)

 

10:30 AM

Break

 

12:00 PM

Adjourn

 

 

About Our Presenter:

 

Roy S. Ginsburg, J.D. is one of the most experienced attorney coaches in the country. He offers services that help lawyers achieve practice development goals and career satisfaction, as well as outplacement counseling for those who are in-between jobs. He also has an active solo practice and is legal marketing ethics counsel to Minnesota Law & Politics® and Super Lawyers®, and FindLaw, a Thomson West company.

 

In his 25 years as an attorney, Roy has worked in large and small law firms and as in-house counsel in corporate legal departments. His well-rounded perspective benefits his coaching clients located around the country. In addition to coaching and practicing law, Roy is a frequent CLE speaker. Bar associations nationwide sponsor his popular programs, which are all designed to help lawyers achieve successful and rewarding careers. www.royginsburg.com

 

 

VIDEO REPLAYS: September 24, 2009

Denver: CLE Classroom, 1900 Grant Street, Suite 300

Grand Junction: 1250 East Sherwood Drive

Colorado Springs: 421 South Tejon Street, Suite 100