September 2007
The Business of Practicing Law
Program Highlights
- Nationally recognized experts!
- Practical, real-world help!
- In-class demonstration of simple, low-cost law firm financial analysis software!
- Ethics credits!
- Bottom-line financial management concepts explained in lay terms
- Why you need a business plan and how to create one
- Easy ways to manage your time more effectively – earn more and worry less
- Leverage support staff to create more wealth and enjoyment for you and your assistants
- Learn how to assign tasks to your support staff while avoiding the unauthorized practice of law
- Real-world marketing help, including marketing approaches for different kinds of firms
- How to improve your fee collection results
Program Description
Learn the bottom-line financial and practice management concepts you need to prosper financially as you practice law! Learn not only the financial and management concepts you need to run a prosperous law firm, but also simple, easy-to-implement strategies for actually applying those concepts in your own practice. For example, will hiring an assistant make your firm more profitable? Are you using the right method for collecting your fee? Are you using the right marketing approach for your type of practice? Attend The Business of Practicing Law and find out!
The program includes topic segments addressing the following key concepts:
- Financial management skills and knowledge you can really use. You're a lawyer, not a CPA. Here are the financial management concepts and skills a lawyer needs to make smart, big-picture business decisions.
- The business plan – why you need one and how to create one. The old saying, “fail to plan, plan to fail,” is as true today as ever. Get a business plan and get on track - it is not as hard as you think!
- Manage your time better. Work hard, but also work smart. Learn some easy steps you can take to earn more while stressing-out less.
- Leveraging your support staff. Do you need an assistant? Would you make more money and enjoy your practice more if you had one? Are you assigning the proper tasks to your assistants? Are you running the risk of the unauthorized practice of law? Find out from the experts!
- Get paid for your hard work. Learn how to dramatically increase your collection results!
- Law firm marketing. Marketing – blah, blah, blah. You know the drill: You need a website! A blog! Advertisements in the yellow pages! On radio! You need tee times with the right people! Learn how to determine the market you should be trying to reach and how to promote yourself to the people in that market.
Our experienced marketing consultant will explain key marketing concepts in clear, easy-to-understand language. Then you will receive invaluable marketing advice from our practitioner experts – attorneys who have learned what works by actually trying different marketing approaches in their practices. They will tell you what worked, what didn't, and why. Our faculty will teach you the most cost-effective marketing and promotion for both transactional and litigation law practices.
Don't miss this useful, practical program. Learn how to earn more and have more fun practicing law!
Topics
Financial Management 101 for Attorneys
- Law firm economics – what factors impact profits per partner
- Financial reporting – less is more
- How to “run the numbers” – the impact of cash basis accounting
- Creating your financial plan and budget
Presented by Ellen Freedman, CLM
Law Firm Business Plan (live “netcast”)
- Why you need a plan
- How to create your business plan
- Adjusting your business processes to meet your goals
- Demonstration of low-cost software you can use to track your progress in meeting your financial goals
Presented by Edward Poll
Managing Your Time To Create More Fun and Profit
- Earn more, stress-out less
- Reduce malpractice worries
- Tools to help you manage time
- Discover unbilled time being worked that can be reduced, eliminated, or billed
- And more!
Presented by Reba J. Nance
Getting Paid
Learn a proven method for dramatically improving your collection results!
Presented by Ellen Freedman, CLM, and Reba J. Nance
Law Firm Marketing – Real World Advice from the Experts
- Internet versus traditional marketing
- Analyze your type of practice to determine the most cost-effective types of promotion for your firm
- Real-life examples of marketing strategies that worked – and those that didn't
- Find out how even a small investment in marketing can mean big improvements in your financial bottom-line
Presented by Julian M. Izbiky, Alan J. Rubin, and Linda J. Chalat
Leveraging Your Support Staff and Preventing the Unauthorized Practice of Law
- Do you need an assistant? Would you make more money if you had one?
- Training for support staff – learn how to increase your staff's capabilities to make your firm more profitable
- How to divide up tasks and assign to attorney or support staff based on cost-effectiveness of time expended
- Preventing the unauthorized practice of law by your support staff
Presented by Reba J. Nance and Ellen Freedman, CLM