Marketing Boot Camp Series: Effective Use of Technology as a Tool
Marketing Boot Camp Series: Effective Use of Technology as a Tool
Start Date - End Date
February 13, 2018
Registration Deadline
Monday, February 12, 2018
THE DBA YLD'S LEGAL MARKETING BOOTCAMP
Overview:
Personal marketing is critical to any lawyer's success. But, like anything else in the legal field, success does not come easy. A lawyer must work to enhance and refine the skillset that allows a lawyer to transform connections into results. For the first time ever, the DBA YLD has partnered with three local marketing professionals to bring DBA members a twelve-part Legal Marketing Bootcamp dedicated to teaching lawyers how to effectively develop, maintain, and leverage their professional networks. Sign up for the entire series today!
Schedule:
· August 31 - Happy Hour Introduction (Time & Location: TBD) - meet the faculty and learn more about the program.
· September 19 - Amber Vincent on How to Build a Vibrant Professional Network
· October 17 - Marian Lee on The Associate's Role in Law Firm Profitability
· November 14 - Barbara Randall on The Value of Personal Interaction
· December 12 - Amber Vincent on Professional Conversations 101
· January 16 - Marian Lee on Building Your Brand Inside Your Firm
· February 13 - Barbara Randall on Effective Use of Technology as a Tool
· March 20 - Amber Vincent on Closing Skills
· April 17 - Marian Lee on The Entrepreneurial Associate
· May 22 - Barbara Randall on Technology as a Crutch
· June 19 - Amber Vincent on Rainmaking: What Separates Top Business Developers from Everyone Else
· July 17 - Marian Lee on Thriving as a Senior Associate
· August 21 - Barbara Randall on Manageable Marketing Techniques
All sessions will take place from 6:00 to 7:30 p.m. at the Denver Bar Association Offices, 1900 Grant Street, Suite 900, Denver, Colorado 80203. Food, beer, and wine will be provided.
Faculty:
Amber Vincent
Amber Vincent is a partner of Alyn-Weiss & Associates. She creates marketing plans and strategies within law firms to meet overall marketing goals and mend generational communication gaps both in and outside of a firm. Her specialty lies in coaching and developing young lawyer programs within firms looking to build a next generation. As a business coach and speaker, she offers lawyers insight and planning structured to create personal relationships with potential clients. In addition to coaching and planning, Amber has trained hundreds of lawyers and professional staff on how to use LinkedIn in addition to creating numerous website, search engine optimization and social media strategies for firms nationwide. She has coached at or spoken to numerous legal association events, including ABA Women Rainmakers, the DRI Young Lawyers, local bar associations, and several global law firm networks
Marian Lee
Marian Lee is a coach, author, and consultant on lawyer career development. After graduating from DU Law School in 1988, she practiced as a commercial litigator for sixteen years at various Denver firms. Ten years ago, she joined Brownstein Hyatt Farber Schreck as its first Director of Professional Development. At Brownstein, she implemented in-house training programs, a mentor program, a level-based associate advancement process, and special programs focused on first year lawyers, senior associates, and new partners. She also wrote a book, "Building Your Ladder: An Associate's Guide to Success Beyond Partnership" published by ABA in 2013. Earlier this year, Marian left Brownstein to start her own coaching and consulting practice, "Career Reinvention," focused on helping lawyers to advance, transition, and re-design their careers.
Barbara Randell
Barbara Randell is the President and Founder of Future Image Group, a company dedicated to the art of developing authentic, meaningful business relationships that lead to success, both professionally and personally. In the 15 years Randell worked as a legal “headhunter,” she noticed a dramatic and alarming trend: people seemed to be losing the ability and skill to pursue, develop, and maintain interpersonal business relationships. As a lifelong student of psychology and sociology, Randell knows the importance of personal relationships is irrefutable. She has proven, though her own recruiting business, that having actual face-to-face relationships with clients is not only fulfilling, but distinctly profitable. Randell has developed a comprehensive curriculum that breaks down the mechanisms in the craft of developing relationships that allows her clients to truly separate themselves from their roughly 80 million counterparts in the millennial generation.
Rates:
· Non-DBA Members: $1,000.00 for entire series
· Private Practice, Medium or Large Firm (11 or more lawyers): $470.00 for entire series
· Solo or Small Firm (10 or fewer lawyers): $250.00 for entire series
· Corporate Counsel: $100.00 for entire series
· Government Attorneys: $100.00 for entire series
· Law Students: $50.00 for entire series*
· Non-DBA Member Per-Session: $100.00 per session
· DBA Member Per-Session: $50.00 per session
*Law students may participate in the entire series for $50.00, provided that they miss no more than two sessions. If a law student misses more than two sessions, the law student will have the option of paying an additional $50.00 to maintain their place in the program, or to withdraw from the program without refund.
Reserve your spot early to attend the entire series, or sign up for individual sessions to secure a seat. Please don't hesitate to reach out to one of the DBA YLD Executive Council members if you have any questions about the series or the sessions. We can't wait to see you there!
Tags: YLD
Registration Fees
| Price Description | Amount |
|---|---|
| Member Per-Session | $50.00 |
| Non-Member Per-Session | $100.00 |
Available Functions
Speakers
| Name | Organization | Speaking At |
|---|
Sponsors
Location Information
CBA Executive Conference Room1900 Grant Street, Suite 900
Denver, CO 80203