How to Market Effectively to In-House Counsel

Program Presented by
The American Bar Association Section of Litigation and
The ABA Center for Continuing Legal Education
$99 - No Discount Available

Business development is a difficult subject for many lawyers.  While lawyers may acknowledge that marketing their services is something that must be done, many simply do not know where to start or which approaches are most effective.

In this audio program, Yuri Mikulka leads a discussion among five senior in-house counsel and an executive coach, who specializes in helping lawyers acquire new clients. In-house counsel discuss the marketing approaches that they find helpful—and those to which they would not respond well.

Among the issues addressed:

• The importance of marketing to diversify your client base
  
• Obstacles lawyers face in developing an effective marketing plan
  
• Avoiding common marketing pitfalls
  
• Developing effective marketing approaches
  
• How to stand out from the crowd
  
• Qualities in-house counsel look for in lawyers
  
• How to succeed in "beauty contests"

This program was co-sponsored by the Section of Litigation Business Torts Committee, the Corporate Counsel Committee, the Minority Trial Lawyer Committee, and the Woman Advocate Committee.

This package includes course materials.