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Do It Yourself Public Relations: A Success Guide for Lawyers

David E. Gumpert
$64 CBA Members, $80 Non-Members
This guide explains how lawyers can use the media and other publicity outlets to build their practices.  It provides a total approach to public relations techniques especially designed for lawyers.  It enables lawyers to develop a realistic public relations strategy, provides guidance for implementing the strategy, and enables them to leverage publicity for additional exposure.  This step-by-step guide includes real-life cases, practical advice, and many hands-on tools, including "Professional's Secrets" at the end of each chapter, and actual letters, proposals, and dialogues used by Gumpert to gain media attention for clients.  Includes diskette of sample letters and forms.