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The ABA Guide to Legal Marketing: A Collection of the Best Ideas, Approaches, and Success Stories

$64 CBA Members, $80 Non-Members
This book is an invaluable reference source of ideas, strategies, and approaches to enhance your marketing efforts with 14 chapters written by marketing experts, practicing lawyers, and law firm marketing administrators on such topics as:  the tarnished image of lawyers – how to overcome its effects on marketing; teaching marketing skills:  environment over heredity; lawyers and the media, including guidelines for dealing with the press; preparing successful responses to requests for proposals; geographic considerations in marketing a multi-office firm; new billing strategies and marketing; and budgeting and evaluating the results of your marketing efforts.