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Marketing Success Stories: Conversations with Leading Lawyers, 2d Ed.

Hollis Hatfield Wishar, Joyce K. Smiley
$60 CBA Members, $75 Non-Members
This practice-building resource is an insightful collection of anecdotes on successful and creative marketing techniques used by lawyers and marketing professionals in a variety of practice settings.  Whether you work in a solo, mid-sized, or mega-firm, these stories of marketing strategies that paid off will inspire you to greater heights.  You'll gain an inside look at how successful lawyers market themselves, their practice specialties, and their firms.  In addition to dozens of firsthand accounts of success stories from practitioners, you'll find advice from in-house counsel and others who give candid feedback on how strategic marketing influences their decision to hire a specific firm.  Learn how to make new contacts, gain more repeat business, increase your visibility within the community, and learn many other action steps with this worthwhile addition to your law firm's marketing library.